Customer driven Innovation

The Henkel Cosmetic division is a world player in the global cosmetic market. The core market is hair cosmetic where Henkel is a strong No.3 in Europe and a No.4 worldwide. The target in 2005 was to initiate an innovation force beyond the ordinary business in order to achieve innovation leadership in our core markets and to gain significantly market share. The presentation shows the new innovation process which has been installed, the change in methods and finally the most important in culture.

Years of Innovation 2006 – 2008
Henkel intends to expand its position as an innovation leader. From 2008 onward, 30 percent of sales are to be generated through products less than three years old. In 2005, the figure already lay at 25 percent. To strengthen its innovative power, Henkel has initiated a worldwide innovation offensive, which was launched in 2006 with the "Year of Innovation 2006" and will be continued in 2007 and 2008.