Soumodip Sarkar

Soumodip Sarkar is an Indian Economist and University Professor, one of the European leaders in the field of entrepreneurship and innovation in management. He is an associate professor of the Department of Management, University of Evora, Evora, Portugal.

He has extensive international experience (worked in US, Vietnam, India, Mozambique, Brazil, Portugal etc) on competitiveness settings and projects. One of his current research interests focus on digital cities, as a kind of sustainable model.

With his very international background, Prof. Sarkar will bring in his experience of US versus European Innovation perspective and as well the Indian perspective with aggressive innovation like the Tate Group and the 2000 Dollar car.

He was a Visiting Fellow at the Asia Center, Harvard University, in 2006. His book on innovation entitled: Innovation, Market Archetypes and Outcome has been published in May 2007, published by Springer-Verlag. Another book on entrepreneurship and innovation Empreendedorismo e Inovação, published in Portuguese, by Escolar Editora, has been released in September of 2007. He has given diverse talks and workshops all over the world, and has been invited to speak among other places including at the Helsinki School of Economics, Harvard University, University of Massachusetts, Indian School of Management etc. He has also been one of the 100 speakers invited from all over the world at the World Economic Forum Innovation 100 in 2008.

His recently published book: Innovation and Market Structures: An Integrated Approach. New York, Springer, 2007.

“Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation-market linkages using one unified framework.

The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment.
This book is an invaluable tool for the academic, the manager and the consultant to understand where a firm is located in an innovation environment, why it is so located and provides valuable clues as to what to do when designing strategy.

Company / Organization:Dept. Of Management, Universidade de Évora, Portugal

Largo de Colegiais, No. 2, Évora

www.cefage.uevora.pt

Telephone: +351 266-730700

Fax: +(351) 266 740 884   

Email: cefage@uevora.pt  or ssarkar@uevora.pt

Can you recommend a link of information?
http://www.amazon.com/Innovation-Market-Archetypes-Outcome-Integrated/dp/379081945X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1220989606&sr=8-1