Rui Martins

Corporate Communication and Public Affairs Director at Dianova Portugal

Rui Martins, 38 y.o., is the Corporate Communication and Public Affairs Director at Dianova Portugal since 2003, being responsible for the creation of the Communication and Social Marketing department and implementation of the corporate repositioning & change management strategy, working on corporate reputation, corporate relations, social marketing communications, alliances & sponsorship programs, corporate & online communications, media relations, new media and social relations, health communications and social health marketing, public affairs and Director/Editor-in-chief of corporate publications such as EXIT magazine.

Prelector at Universities on postgraduation/masters seminars on Corporate Reputation, Social Marketing, Social media marketing and Health Communications at Universidade Autónoma de Lisboa, Escola Superior de Comunicação de Leiria – Instituto Politécnico de Lisboa, Instituto Superior de Ciência do Trabalho e da Empresa, Escola Nacional de Saúde Pública – Universidade Nova de Lisboa, Faculdade de Economia – Universidade de Coimbra, Universidade Católica de Viseu.

Besides, is the Regional Coordinator for Portugal at the European Association of Communications Director www.eacd-online.eu, being responsible for helping the EACD to expand and strengthen its presence in the region by overseeing the EACD’s regional events and activities, and by acting as a point of contact for the Association’s regionally-based members, Communication Group Coordinator at REDE RSOpt www.rsopt.com (portuguese CSR network) and member of the Coordination Board for the Communication On Top Forum Davos 2010 www.forumdavos.com .

Previously, has been Strategic Consultant (Tinkle Consultant Lisbon), introducing and leveraging easyJet’s positioning in the portuguese market and media relations for Hotel Penha Longa & Golf Resort, Grupo COMSA, GBS Finanzas; Associate Director (Hill & Knowlton Portugal WPP Group), Senior Associate (Burson-Marsteller Lisbon, WPP Group) and Trainee (Burson-Marsteller Milan, WPP Group), on Corporate communications, Online & New Media, Media Relations, Financial Communications, Crisis communications and public affairs programs, mostly for high-tech and telco industries such as Alcatel, Ericsson, Telefónica, Sun Microsystems, Via Networks, Commerce One, Lotus Development, Software AG, and others such as American Express, Aventis, Coca-Cola, Knorr Bestfoods, Savia Amadeus, Fnac Chiado, Heineken, Nestlé Perugina e Centromarca.

Master on Social Economy (finishing thesis 2010), by ISCTE; Post-graduated on Management and Multimedia Communications, by Instituto Superior de Economia e Gestão – Universidade Técnica Lisboa, and on Legal Problems on Drugs and Drug Addiction, by Faculdade de Direito da Universidade de Lisboa; and has a degree on Management and Public Administration, by Instituto Social de Ciências Sociais e Políticas – Universidade Técnica de Lisboa.

Speaks portuguese, english, french, spanish and italian.

Memberships: European Association of Communication Directors www.eacd-online.eu, European Network of Third Sector Leaders www.euclidenetwork.eu

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Rui Martins

Corporate Communication and Public Affairs Director at Dianova Portugal

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