There is a new magazine from EFMD about trends in management and I lilke to take your attention to the article of Rainer Jensen, who is Director Learning & -Development at Coca Cola in Berlin. He points out that Generation y is assumed to be very different from the privious generations and much more individual. And he mentions the need of special attention for Coca Cola:
- an aging society and demographic change
- female employment and leadership
- ethnic diversity
- Generation y/Millennials
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