Storytelling in Leadership

Partner network events

An event in collaboration with the Women in Business Committee of the Dutch Chamber of Commerce in Hong Kong

 

A well-shaped story changes the chemistry of our brain; it primes us to feel connected, stay focused and feel empathy for the speaker, topic or brand. When used authentically in business, it can transform the way leaders connect with customers, employees and investors.

 

Research shows that companies with a strong story can generate up to four times more revenue than those without; employ happier and more productive people for longer, and have a higher share price. As Ben Horowitz once famously said, "A company without a story is usually a company without a strategy".

 

Why? Storytelling plays a crucial role in outlining the journey ahead – especially when taking people through change, and in defining culture and values. For leaders, storytelling is about connecting authentically with an audience – inviting them to share in their vision and values, to follow them on the bold journey ahead. An essential ingredient for using storytelling effectively is executive presence.

Date start

20/05/2019 - 12:30

Date end

20/05/2019 - 14:30
Max number of attendees: Unlimited
Already registered: 0

Fee/Costs

150 HKD

Author

Waltraut Ritter