Press releases

04 Oct 2017 14:45



From “fake news” to “corporate media responsibility”

EWMD International Conference 2017, Ingelheim (Germany)


Wiesbaden, October 2017 – It is a cutting-edge issue: How do new media influence our minds and actions? Are democratic values at stake? Is it all about faster, higher, farther, and less about profound, focused, and true? More than 150 female managers addressed these topics during this year’s international conference of EWMD, the European network for leading women in business, in Ingelheim/Germany.

Host Boehringer Ingelheim is a corporate member with EWMD and attaches great importance to the subject matter. „We consider it our responsibility to raise our employees’ awareness and to qualify them for an open and responsible use of digital media. As a company, it is in our hands how we channel our marketing budgets and whether we value quality content or just click rates”, said Simone Menne, Member of
the Board of Managing Directors with responsibility for Finance at Boehringer Ingelheim. The international conference gave the participants ample opportunity to engage in dialogue with top-class experts from business and media as well as from academia.

Eva-Maria Bauch, CEO of Gruner+Jahr Digital Products, highlighted in her key note how an innovative media house turns traditional print magazines into multimedia platforms these days. Whether it is audio-based contents, collaboration with influencers or chatbots and artificial
intelligence – the only way to learn if an idea works is, according to the expert: innovate and test, repeatedly. In light of Facebook & Co., Marco Maas shifted the focus to another crucial question: How can journalists still reach their target audiences with appropriate contents? Catering
contents according to the audiences’ context is key, the data journalist and media entrepreneur is firmly convinced. For instance, short news for breakfast, a podcast or a long read for the commute and a video in the evening. If the contents matches the context, quality journalism will always remain in demand, says Maas.

In different workshops, the participants from all around the world engaged in discussions on HR in recruiting, the image of women in new media, challenges for corporate media relations as well as the increasing importance of visual communication.

Throughout the conference, several young start-up-projects presented their innovative ideas to the audience “Wingcopter” is a fully autonomous drone, designed for example to carry blood reserves. The mobile application “Anderwaerts” playfully connects grandchildren and grandparents. The project “best practice price” reveals the real cost of different items, for example farm produce or garments, if produced
sustainably and traded fairly.

Despite all diversity, one recurring aspect of the rich and lively discourse was everyone’s own responsibility towards communication: “Each individual needs to choose on a daily basis which information sources to tap and how to communicate with others”, Nadin Meloth, international co-president EWMD, concludes. “These options should be used consciously in order to avoid being stuck in a filter bubble
only confirming one’s own views or even leading to segregation.”